Senior Sales Engineer (Robotics & Vision Systems)

Written By Nicole Treacy

Location: Peterborough | Full-time, Permanent | base salary + commission (dependant n

OAL are looking for an experienced and highly driven driven Senior Sales Engineer to join our team based in Peterborough. 

The Senior Sales Engineer (Robotics & Vision Systems) is responsible for driving sales growth across APRIL through solution-led selling and the development of long-term customer relationships.

Working closely with the Commercial Director and Commercial Team, the role focuses on identifying and securing both new & existing business, managing key accounts, and delivering technically sound, commercially viable solutions. The role suits an experienced field-based sales professional who is comfortable managing the full sales lifecycle and operating with a high level of autonomy.

What You’ll Be Doing

  • Manage the full sales cycle from lead generation through to contract close

  • Sell technical and capital equipment solutions in a B2B environment

  • Develop and maintain strong relationships with customers at all levels

  • Understand customer requirements and translate them into effective solutions

  • Prepare and present proposals, quotations and commercial documentation

  • Negotiate pricing, terms and contracts, including securing exclusivity where appropriate

  • Maintain accurate sales forecasts, pipeline data and CRM records

  • Work closely with internal commercial and technical teams to support delivery

  • Identify market trends, opportunities and potential areas for growth

  • Represent the business professionally at meetings, site visits and events

  • Achieve and exceed individual sales targets and performance measures

What We’re Looking For

  • Proven experience in B2B field sales

  • Strong track record of achieving targets

  • Experience selling technical solutions and/or capital equipment

  • Confident in managing complex sales cycles

  • Strong commercial awareness with proven negotiation skills

  • Able to work independently and manage a national territory

  • Excellent communication and relationship management skills

  • Technical or engineering-based background

  • Experience working within an automation, manufacturing or engineered solutions environment

  • Experience securing long-term agreements or exclusive arrangements

  • Self-motivated and results driven

  • Commercially focused and professional in approach

  • Organised and able to manage competing priorities

  • Confident, credible and resilient

  • Team-oriented with a proactive mindset 

Why Join OAL?

At OAL, we are driven by innovation and teamwork. You’ll be part of a supportive environment where your ideas are valued, and your work makes a real impact. We encourage professional growth and continuous improvement - both in our systems and in our people.

About OAL

OAL helps food manufacturers automate. Based in Peterborough, we’re an innovative family business providing automation and system integration services to the food industry. We are recognised as a market leader in digital transformation, label and date code verification, and robotic powder weighing.

As a growing SME, we offer great opportunities within a fast-paced and supportive environment. If you’re a creative, organised marketer who’s ready to take ownership and make an impact, apply today — we’d love to hear from you.

Nicole Treacy
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